Trailblazing content strategist with serious copy chops, a background in journalism, and a keen understanding of digital platforms.
3 Ways to Integrate Content Marketing with Your Digital Strategy
“Content goes beyond words on a page.” This is a phrase I pontificate ad nauseam to anyone that will listen. That’s because I’ve seen good content go to waste for a variety of reasons. I’ve seen it suffocated by bad design; I’ve seen beautiful prose ruined by keyword stuffing; and I’ve seen great pieces wither due to a lack of a marketing strategy.
Companies are Going to Be Left Behind: The Importance of Data Strategy
We sat down with our Senior Data Scientist Adam Olson to get his perspective on the importance of a data strategy, the ethics around data collection, and the demise of the third-party cookie.
The Marker Key West - Hotel E-Commerce
Content strategy and copywriting for The Marker Key West hotel website and e-commerce booking platform
Swim Among the Stars in This Hidden Mexican Beach Town
The small Oaxacan town of Chacahua possesses a mythical quality. Founded by runaway slaves in the late 16th century, Chacahua is home to many African Mexicans, a minority that was overlooked by the Mexican government until 2015. But despite the village’s inclination to remain off the grid, word of its extraordinary natural wonder—Las Lagunas de Chacahua.
Devereux | Proper Threads - This Polo Has Our Name All over It
Email marketing for Devereux | Proper Threads, a golf apparel company
How Noma Helped a Pastry Chef Connect with Her Mexican Roots
An Interview with Rosio Sanchez at Noma Tulum
America's Workforce Runs on Uppers | JSTOR Daily
America's Workforce Runs on Uppers | J...
Stanford Court Hotel
UX content strategy and direction for Stanford Court Hotel website and e-commerce platform
The Pinkest Place in Mexico
Between the animals and the water, this place is a colorful dream.
What Ever Happened to Mexican Vanilla?
Mexican vanilla is in severe shortage. The Mexican Orchidology Association is trying to save it.
Mexico City's Most Rambunctious Cocktail
The working-class carajillo has been elevated to an art form -- and here's where to find it.
How to Do Your Taxes as a Freelancer: Expat Edition | The ...
How to Do Your Taxes as a Freelancer: Expat Edition...
Where to Go in Europe in Shoulder Season.
The Proper Threads guide to Europe without the crowds.