Trailblazing content strategist with serious copy chops, a background in journalism, and a keen understanding of digital platforms.
3 Ways to Integrate Content Marketing with Your Digital Strategy
“Content goes beyond words on a page.” This is a phrase I pontificate ad nauseam to anyone that will listen. That’s because I’ve seen good content go to waste for a variety of reasons. I’ve seen it suffocated by bad design; I’ve seen beautiful prose ruined by keyword stuffing; and I’ve seen great pieces wither due to a lack of a marketing strategy.
How Noma Helped a Pastry Chef Connect with Her Mexican Roots
An Interview with Rosio Sanchez at Noma Tulum
Stanford Court Hotel
UX content strategy and direction for Stanford Court Hotel website and e-commerce platform
Mexico City's Most Rambunctious Cocktail
The working-class carajillo has been elevated to an art form -- and here's where to find it.
How to Do Your Taxes as a Freelancer: Expat Edition | The ...
How to Do Your Taxes as a Freelancer: Expat Edition...
Companies are Going to Be Left Behind: The Importance of Data Strategy
We sat down with our Senior Data Scientist Adam Olson to get his perspective on the importance of a data strategy, the ethics around data collection, and the demise of the third-party cookie.
Devereux | Proper Threads - This Polo Has Our Name All over It
Email marketing for Devereux | Proper Threads, a golf apparel company
America's Workforce Runs on Uppers | JSTOR Daily
America's Workforce Runs on Uppers | J...
What Ever Happened to Mexican Vanilla?
Mexican vanilla is in severe shortage. The Mexican Orchidology Association is trying to save it.
The Marker Key West - Hotel E-Commerce
Content strategy and copywriting for The Marker Key West hotel website and e-commerce booking platform
Swim Among the Stars in This Hidden Mexican Beach Town
The small Oaxacan town of Chacahua possesses a mythical quality. Founded by runaway slaves in the late 16th century, Chacahua is home to many African Mexicans, a minority that was overlooked by the Mexican government until 2015. But despite the village’s inclination to remain off the grid, word of its extraordinary natural wonder—Las Lagunas de Chacahua.
Where to Go in Europe in Shoulder Season.
The Proper Threads guide to Europe without the crowds.